Product Page Optimization Anchor Pointer App
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Alexander Deplov
Inspired by this post I decided to try this approach with my Anchor Pointer app. The idea is to create a hook with the first screenshot and then highlight features with others, including “zoom” effect per each screen.
The test ran for 14 days and ended with +7.92% improvement and 40.3% confidence.
Current Product Page:
Treatment A (the winner):
