iOS App Pricing Doesn't Have to Be Low

For many years, I developed only a few paid iOS apps. I read many online articles suggesting to set the price low, like $0.99 per copy. They said it allows more people to afford it.

After some tests, I tried less than 0.99 (Tiers A, B), 0.99, 1.99, 2.99, up to 11.99. The result was that one of my top apps made more money in total when the price was 3.99. I tested this idea many times and over and over again - 3.99 was the winner.

So the conclusion is that people are willing to pay more than 0.99 and if I lowered it that much, I was stealing from myself. And basically people will buy it even if the price is higher compared to competitors, it all depends on a product and users willingness to close their pain at that price.