A business needs a product and people willing to pay for it.
Fixes problems, gives people value, makes them stick
Feeds traffic
Social networks, organic (alghoritms), SEO, Blog, Newsletter
Search engine optimization for organic traffic
Educational content that attracts and engages
Discord, Slack, Forums - engaged users who advocate
Organic referrals from satisfied users
Reddit, Hacker News, Product Hunt, Indie Hackers
Tutorials, demos, behind-the-scenes content
Key metric #1 is a watch time
Pins, boards
The Algorithm's Favorite: Amount of Saves
Posts, community
The North Star: Upvote Velocity
ADS, paid content, paid promotions
Press, media coverage
Hook attention, earn trust via honesty, and prove credibility
Taxes, Apple's or other commissions
Taxes and expenses deduction
Commission: 15%, instead of 30%
Reasons to not come back to app
Pricing shapes the product. In the eyes of users, the same product with different pricing has different value.
88% of people will abandon an app because of bugs
Not much of a motivation to use it
Subscription, Freemium, One-time, etc
Recurring monthly or yearly payments
Free basic features, paid premium features
Single payment for lifetime access
Multiple price points with different features
Pay per use, API calls, or consumption
One-time payment for lifetime access, often for early adopters
User decides the price, with optional minimum
Reason #1 what kills startups
To the product
Habits and emotions
Notifications and ads
Ads, newsletters, friends activity, news
Strategic reminders at specific times
Black Friday, New Year, back-to-school
You’re 1 day away from a streak
I want to know what my friend shared online
"I want to sleep better in loud environment"
Users can't-live-without it
It's nice-to-have
Seeking immediate stimulation
Seeking connection and interaction
Looking for social approval
I want to see how much I’ve achieved
Emotions, Goals, Identity, and Mental Loops
(it's always a peak when opened the app, then goes down). That's why most of sales happens after onboarding.